Typography
The art, craft, or process of composing type, selecting and planning of type for digital designed pieces. Using type as visual language or to produce an image.
Effect on Message
should match the feel of your content. Formal documents should use formal type. Informal documents should use informal type.
EXAMPLE: don’t use something like Comic Sans for a corporate report, and likewise don’t use Times New Roman for a child’s birthday party invitation.
EXAMPLE: don’t use something like Comic Sans for a corporate report, and likewise don’t use Times New Roman for a child’s birthday party invitation.
Hierarchy
In order to guide the reader, using color, shape, size, or texture.
Examples: Menus at fast food restaurants or price list at movie theaters.
Examples: Menus at fast food restaurants or price list at movie theaters.
Readability
Think about the size your text needs to be, what distance will the viewer be from your Type?
Example: Text books use 12 point fonts for readability, while a street sign uses a rule of 1 inch per ten feet.
Example: Text books use 12 point fonts for readability, while a street sign uses a rule of 1 inch per ten feet.
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