TypeFace
Describes the overall FAMILY of TYPE
Times New Roman, Arial, Helvetica and Courier are all typefaces.
Times New Roman, Arial, Helvetica and Courier are all typefaces.
FONT
Describes a SPECIFIC MEMBER of the family
Times New Roman BOLD, Arial Narrow
Times New Roman BOLD, Arial Narrow
SERIF FONTS
Serif fonts are recognizable by the small lines at the ends of the various strokes of a character.
Times New Roman is an example of a common serif font, these are usually easier to read and are used in books or other large blocks of text for readability.
Times New Roman is an example of a common serif font, these are usually easier to read and are used in books or other large blocks of text for readability.
San Serif Fonts
Sans means no or without. Sans serif, or without serif, refers to typefaces without these lines.
Arial is a sans serif typeface that was designed specifically for on-screen use, magazine headline and for large signage EX. Stop Signs
Arial is a sans serif typeface that was designed specifically for on-screen use, magazine headline and for large signage EX. Stop Signs
|
|
Tracking |
is adjusted to change the space between characters consistently across a block of text.
|
Kerning |
is the reduction of space between TWO SPECIFIC characters or Letters
|
Leading |
refers to the distance between lines of text FROM BASELINE to BASELINE
|
